Storytellers

@PatriciaLinares and @RolandoPeralta, started a journey to learn about communities (the real ones) from around the world. Since January 2002, they gather hours and hours of studies about technology, cooking, gastronomy, wine, sports, health, nutrition, music, musicians, arts and products communities and users groups from 5 continents.

The goal: to find the golden recipe for the perfect community.

After 24 months of work, the conclusion was: There’s no recipe.

But wait, there’s something, a lot more:

There’s no recipe because every community is different from each other. They’re successful for very different reasons and very different measure. Success looks quite different from one to another community, or user group, or forum.

So, they decide to build a series of tools in order to emulate different characteristics of communities and users groups. Using several non-intrusive marketing techniques, CommmunitiesDNA was born to help organizations to learn, design, build, develop, and heal customers and users communities.

That’s what we do since 2005. Yes, you’re right. Social Media was not the center of the universe, and very few technology companies and some ministries of education know about the power of communities.

Since then, we’re still learning about communities, word of mouth, and how to help all those wonderful products and causes with the right people.

Backstage

@PatriciaLinaresShe’s co-founder of CommunitiesDNA. She carries duties in Designing, Building, Development, Management, Healing and Researching Customer and Users Communities, as Chief Communities Architect. Patricia also designs content and materials for our communities, word of mouth and social media trainings.

@RolandoPeraltaHe’s Co-founder of CommunitiesDNA and self-proclaimed “communities-junkie”. He’s in charge of Word of Mouth monitoring, research and trainings, as well as building communities for our customers.

@JLMurgasHe’s responsible for keep every piece of content and web assets working perfectly for you. If something’s broken, it’s JL’s fault (it’s a joke, WordPress or Facebook have their part sometimes, too). Sometimes Web Designer; sometimes Web Developer.

@RoxanaEscobar_She’s responsible for content generation, triggering online buzz and buzz monitoring for customers in American continent. She blogs from: http://RoxanaEscobar.wordpress.com

@MarlonRamosEurope and Nordic region Buzz Monitoring, responsible for read the heat of the coolest part of the world.

@ReneMarroquinOnline communities’ specialist and online buzz monitoring specialist. More than 12 years in online communities’ arbitration experience.

Lab

What we do in CommunitiesDNA? Let’s put it this way:

1. If you don’t know if there’s a community around your brand, product or topic, we can help you to find out.
2. If you already know if there’s a community related to you or a topic you love, we can help you to design the way you need to approach to them.
3. If there’s no community around you or your topic, why not to create a new one? We can help you to design how this community will look like in the future; the resources you need and will need, and what to do with your success.
4. Now, it’s time to create a community.
5. After building it or seeding it, if you feel more comfortable with that, we need to develop this community. Make it bigger and bigger. Not just for the sake of growing, but according to the community design (step 4 and 5)
6. Now that you have great stats, you need to keep the wind blowing. You need Community Management. But you need it know, not before the previous steps.
7. But, in case something had gone bad in the past, and you don’t know where’ your community is right now, it’s time to rescue them.
8. Everything you need to do with communities, involves Word of Mouth Marketing. Do you want people talking permanently about your brand, or cause? Do you love to meet people who love your brand or your cause? You cannot reach them through advertising? You need Word of Mouth Marketing. And you need it now.

Do you think you need some help with this?

Please, drop us a line :)

Press and Talk

Revista INDUSTRIA: Su empresa en Web2.0. Septiembre 2009.

Revista INDUSTRIA: Crowdsourcing, Una Tendencia para No Ignorar. Enero 2010.

Video de Crowdsourcing de MS CafeTV

Video de MSCafeTV hablando de Comunidades

Video de Presentacion de Patricia en el lanzamiento de IE9 2011 en MsCAFETV

WebConfLatino 2010, Tegucigalpa Honduras

Congreso Internacional de Emprendedores ESEN 2010

Transcyberiano 2010, el Congreso de Emprendimiento Web mas importante de Costa Rica.

Congreso de Mujeres en Tecnologia, Panama 2011.

Entrevista sobre Blogs, Redes Sociales y Twitter en Radio 102nueve (Nadina Rivas. Rolando Peralta y Rodolfo Salazar) http://190.5.136.67/home/mediacenter/audios/

Social Media Day El Salvador 2012.

Aproveche Twitter al Maximo: Media Center de ElSalvador.com http://www.elsalvador.com/mediacenter/play_video.aspx?idr=6358

VIII Congreso Nacional de Turismo de Guatemala 2011, organizado por CAMTUR.

El Diario de Hoy: Diputado a la medida de los salvadoreños http://www.elsalvador.com/mwedh/nota/nota_completa.asp?idCat=47673&idArt=6399767

Charla sobre estudio de Buzz sobre los diputados que todos quieren en El Salvador (con José Manuel Dutriz Rolando Peralta y Ana Canizales): http://190.5.136.67/home/mediacenter/audios/

Publishing

We’re still typing some pages. It’s been quite a journey, but it will be named:

“Behind the Bits: Understanding Social Media from the Word of Mouth Marketing perspective”

Blog

http://www.communitiesdnablog.com

Hello

We’re just a tweet away:

@PatriciaLinares or @RolandoPeralta

Oh, do you love facebook? www.facebook.com/CommunitiesDNA

Or drop us a line: myown@CommunitiesDNA.com

Talk with real people? +503 2447-3224

Fax: Are you serious?