Hace un par de horas, el equipo de marketing de Barack Obama para su campaña 2012, abrio su blog en Tumblr. Y la invitacion que se hace a los seguidores del Presidente hace evidente que el objetivo es mas una construccion colectiva, estilo el ultimo desfile de Oscar De La Renta, que un blog que empuja informacion. Vean el mensaje:
Nos gustaria que este Tumblr sea un gran esfuerzo colectivo de historias colaborativas – un lugar para personas de todo el pais, para que compartan lo que estan pasando desde sus diferentes pespectivas y de como nos podemos involucrar en esta campaña para mantenernos haciendolo mejor.
Y el texto original:
Hi Tumblr
It’s nice to meet you.
There are lots of reasons we’re excited to be launching the Obama 2012 campaign’s new Tumblr today. But mostly it’s because we’re looking at this as an opportunity to create something that’s not just ours, but yours, too.
We’d like this Tumblr to be a huge collaborative storytelling effort—a place for people across the country to share what’s going on in our respective corners of it and how we’re getting involved in this campaign to keep making it better.
It’s possible because of Tumblr’s submission feature.
You can send us a few paragraphs about how your latest phonebanking gig went or why you’re in for 2012. Share the latest chart you saw that made you go “woah.” Ask a question. Upload a photo of 2012 t-shirts or signs you see out in the wild. Pass along jokes, particularly if they’re funny. And if you’re among the Tumbl-inclined, send us posts you’ve published on your own Tumblr that we should look at re-blogging.
There will be trolls among you: this we know. We ask only that you remember that we’re people—fairly nice ones—and that your mother would want you to be polite.
Thanks, Tumblr. We’re looking forward to getting to know you.
Veremos si este nuevo experimento de Obama tiene la traccion que tuvo la campaña que lo hizo tan famoso y que tantos politicos han intentado copiar alrededor del mundo (y varios clones en Centro America).
Saludos,